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Shopping in Downtown Ocean City New Jersey

Downtown Shopping

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See the Downtown Map Located between the beach and bay on Asbury, the downtown Ocean City shopping district is a spot not to be missed on your Ocean City vacation!

Ocean City’s Asbury Avenue shopping district serves as the heart of our small town. Brush off the sand and stop by Downtown Ocean City--where you'll find over 100 shops and cafes.  Stroll along the avenue and experience the place America’s Greatest Family Resort comes to shop and dine.  Downtown Ocean City, located midway between the beach and bay along Asbury Avenue from 6th to 14th streets.

On the Avenue

Between the beach and the bay on Asbury is Ocean City’s Downtown shopping district, filled with distinctive shops, restaurants and attractions. This jewel of Ocean City is centrally located and features a vibrant community of locally owned businesses. Spend the day exploring the Asbury Avenue shopping district, and discover everything Ocean City has to offer!

Asbury Avenue Shopping

Many Downtown shopping destinations are located on Asbury Avenue between 6th Street and 14th Street. These locally-owned businesses include everything area visitors and local homeowners need and want, from surfing supplies to gifts for the home to carpet and tile. Open year round, these businesses welcome all patrons, from long-time natives to just-for-the-weekend visitors!

Destination Shopping for Your Beach Needs

Whether you’re taking a vacation at the beach or you’re an OCNJ native who needs to stock up on sunscreen, flip flops and surfboard wax, Downtown Ocean City can help. The Asbury Avenue shopping district features numerous businesses that provide everything you need for a perfect day at the beach. Walk beyond the Boardwalk, and check out where the locals go in Ocean City.

Gifts for the Home

T-shirts and hats make terrific vacation mementos, but why not remember your trip to America’s favorite family resort with a gift for the home? From original artwork and sculpture to classic seaside accessories for the home, Downtown Ocean City can help you keep the beach in your lifestyle all year round. Don’t want to travel with a bulky purchase? Ask about shipping.

Necessities in OCNJ

Downtown Ocean City has a practical side, too. That is why the Asbury Avenue shopping district offers several markets, houses of worship, banks, home repair suppliers, business supply centers, salons and other essentials. Schedule a massage for the ultimate in relaxation, or put that pest problem to rest with Downtown’s array of necessities providers. There are plenty of real estate businesses, too, when you’re ready to boost your commitment to our vibrant seaside community.

Apparel and Accessories

From handbags and hats to stockings and swimsuits, the Asbury Avenue shopping district will have every member of your family looking sharp. Find that special something extra, source the ideal holiday gift or get a new swimsuit in any one of Downtown’s distinctive apparel businesses. You’ll look your very best in Ocean City!

Take a Walk Off the Boardwalk

Seasoned Ocean City visitors know that our world-famous Boardwalk is something special, and our beaches and bay are perennial favorites. But they also know the best-kept secret in Ocean City is our Asbury Avenue downtown shopping district, which is home to everything you need and more on your trip down the Shore!

Over 100 mostly family-owned businesses feature both merchandise and ambiance unlike anything found in cookie-cutter malls. Shoppers find a variety of products from hardware to fine furnishings to freshly baked goods and novelty items. Whether you’re searching for the ideal memento of your special vacation or you’d like to find unique gifts for your loved ones, the Avenue is where you need to go!

Something for Everyone in Downtown Ocean City

Think your shopping trip down to the Shore will only turn up t-shirts, swimsuits and shell necklaces? Think again! Of course, Ocean City does have a variety of novelty shops that offer the latest seaside fashions and novelties. But the Ocean City downtown shopping district also features art galleries, imported furniture, artisan ice creams and bakeries, fine fashion, exquisite dining and more!

Check out the offerings from our local artists and artisans who produce photographs, paintings, sculpture and jewelry perfect for your home or loved one. Sample confections from local bakers and try out a new look from one of our family-owned retailers. And don’t forget to get your surf on at one of our surf shops, which carry the best brands in the industry.

Planning Your Visit to Downtown Ocean City

Your choices are many on Asbury Avenue. Take a break from the beach and wander through our shops, cafes and restaurants, stopping to linger whenever it feels right. Or, check out our directory and select your favorite stops in advance! Gifts, treats and mementoes large and small are waiting in our downtown shopping district.

7th Street Surf Shop - Downtown

7th Street Surf Shop Outlet

A&A Computers

Again on Asbury

Alyse's Shoe Outlet

Animal House

Annarelli's Bicycles, Inc.

Arlene's on Asbury

Artisan Body Products

Artisan Kitchen & Home Design

Asbury Kitchen & Bath

August Heart

Available - 612 Asbury

Avalon Carpet, Tile & Flooring

B&B Department Store

Beachin Bakery

Bella U Boutique

Best Tire Service

BHHS Realtors/OCDG/Halliday Architects

Blind Express Home Decorating Center

Blue Lotus

Bohemian Mama

Bookateria Two

Bowfish Kids

Boyar's Market

Bretagne's Decor & Upholstry

Bungalow Bowls

Cameo Waterwear

Century 21 Alliance

Christina Amey Architect,LLC

City of Ocean City

Coastal Consign & Design


Copiers Plus Copy Center

Cornerstone Ministries

Costello Awnings

Could Be Yours Consignment Boutique

Councilman Keith Hartzell

Crazy Susan's Cookie Company

Creative Window Design Center

Cricket Box

Cruise Control Gear

Curlie's Cutting Crew

DAKS Kayaks

DeLanzo Chiropractic Center

Donna Gay Dillon Boutique

Downtown Merchants Association

Downtown Pilates

Drip N Scoop

Fashion Nails

Fazzio Interiors Inc.

Flying Carp Clothing Gallery

Flying Carp Gift Gallery

Foley Cabinetry & Desgin

Fortress Financial

Fractured Prune Donut Shop

GG's Dry Cleaner & Tailor

Glazed Over Studio

Gleeson's Audio-Video

Harbor Outfitters

Hearth & Sole

Heritage Surf & Sport

Hobby Horse Ice Cream Parlor

Hoy's 5 & 10

Interiors By JoAnn

Island Beach Gear

Island Gypsy

James E Chadwick, PE, RA

Jay's Crab Shack

Johnny B Goode Ice Cream Parlor

Johnsons Culinary Concept

Johnson's Appliance

Jon & Patty's Coffee Bar & Bistro


Kay Jay's Doll Shoppe

Kelly's Creations Salon & Spa

Lindsy James Salon

Little Egg Harbor Soap Company - Downtown

Local Gym And Fitness

Loveland, Garrett & Batastini

Lucky Find

Luigi's Italian Restaurant

Making Waves

Mallon's Homemade Sticky Buns, Inc.

Mew to You

Mia's Christmas Gallery

OC Island Kids, LLC

OC Wireless/Variety Store

Ocean City Carpet & Tile

Ocean City Coffee Company

Ocean City Fine Arts League

Ocean City Regional Chamber Of Commerce

Ocean City Self Storage

Ocean City Tabernacle

Ocean City Theatre Company

OceanFirst Bank

Olde City Millwork


Peace of Wood

Pink Mermaid

Pirate Island Miniature Golf

Plaay Fitness and Yoga

Potomac Bead Co.

Primo Hoagies

Rauhauser's Candies

Ruth's Hallmark

S & K Photography

Sack O' Subs

Salon DelMare

Scrim Discovery Needlework

Sea Oats Children's Shop

Sea Wave Massage

Seagrass Boutique

Second Chance Boutique

Shore Siding Inc.

Sneaker Shop

Soma Cafe

Spadafora's Seafood Market

Spinning Wheel Florist

Spoon and Sip

Sports Specialties

Spotted Whale

St. Peter's United Methodist Church


Starbucks Coffee Company

Sturdy Savings Bank

Sugarcoat Nails & Spa

Sun Rose Words & Music

Sun Seekers

Sun Smiles Sandals and Beachwear

Sunrise Cafe & Deli

Ta Dah

Ta Dah

Ta Dah

Ta Dah


TD Bank

The Heart Casa

The Road to Living Well

Vittorio's Italian Restaurant


Wallace Hardware

Wards Pastry

We Make it Personal

We R Wireless

Yes! Nails & Spa

Yianni's Cafe

Yoga Ginger